Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)

The Practical Research of Situational Simulation Teaching Method in the Course of Customer Relation Management

Authors
Mei Zhao, Xinggui Liu
Corresponding Author
Xinggui Liu
Available Online August 2019.
DOI
https://doi.org/10.2991/icsshe-19.2019.122How to use a DOI?
Keywords
scenario simulation teaching method, customer relationship management, application, effect
Abstract
The purpose of this article is to explore the implementation steps, effects and problems of scenario simulation teaching method in the course of Customer Relationship Management, so as to provide a new mode and method for the teaching of e-commerce and other specialties. Through the research, the following conclusions are drawn: the application of situational simulation teaching method in the course of Customer Relationship Management is conducive to the cultivation of applied innovative talents and stimulate students' initiative in learning. Students have become the leading role in classroom teaching, thus realizing the transformation from knowledge to ability. The innovation of this paper lies in discussing the evaluation index system of scenario simulation effect.
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Proceedings
2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2019
ISBN
978-94-6252-772-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/icsshe-19.2019.122How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Mei Zhao
AU  - Xinggui Liu
PY  - 2019/08
DA  - 2019/08
TI  - The Practical Research of Situational Simulation Teaching Method in the Course of Customer Relation Management
BT  - 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-19.2019.122
DO  - https://doi.org/10.2991/icsshe-19.2019.122
ID  - Zhao2019/08
ER  -