The Practical Research of Situational Simulation Teaching Method in the Course of Customer Relation Management
Mei Zhao, Xinggui Liu
Available Online August 2019.
- https://doi.org/10.2991/icsshe-19.2019.122How to use a DOI?
- scenario simulation teaching method, customer relationship management, application, effect
- The purpose of this article is to explore the implementation steps, effects and problems of scenario simulation teaching method in the course of Customer Relationship Management, so as to provide a new mode and method for the teaching of e-commerce and other specialties. Through the research, the following conclusions are drawn: the application of situational simulation teaching method in the course of Customer Relationship Management is conducive to the cultivation of applied innovative talents and stimulate students' initiative in learning. Students have become the leading role in classroom teaching, thus realizing the transformation from knowledge to ability. The innovation of this paper lies in discussing the evaluation index system of scenario simulation effect.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Mei Zhao AU - Xinggui Liu PY - 2019/08 DA - 2019/08 TI - The Practical Research of Situational Simulation Teaching Method in the Course of Customer Relation Management BT - 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019) PB - Atlantis Press SN - 2352-5398 UR - https://doi.org/10.2991/icsshe-19.2019.122 DO - https://doi.org/10.2991/icsshe-19.2019.122 ID - Zhao2019/08 ER -