The Practical Research of Situational Simulation Teaching Method in the Course of Customer Relation Management

DOI

10.2991/icsshe-19.2019.122How to use a DOI?

Keywords

scenario simulation teaching method, customer relationship management, application, effect

Abstract

The purpose of this article is to explore the implementation steps, effects and problems of scenario simulation teaching method in the course of Customer Relationship Management, so as to provide a new mode and method for the teaching of e-commerce and other specialties. Through the research, the following conclusions are drawn: the application of situational simulation teaching method in the course of Customer Relationship Management is conducive to the cultivation of applied innovative talents and stimulate students' initiative in learning. Students have become the leading role in classroom teaching, thus realizing the transformation from knowledge to ability. The innovation of this paper lies in discussing the evaluation index system of scenario simulation effect.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mei Zhao
AU  - Xinggui Liu
PY  - 2019/08
DA  - 2019/08
TI  - The Practical Research of Situational Simulation Teaching Method in the Course of Customer Relation Management
BT  - Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)
PB  - Atlantis Press
SP  - 733
EP  - 736
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-19.2019.122
DO  - 10.2991/icsshe-19.2019.122
ID  - Zhao2019/08
ER  -