Educational Reform of Car Marketing Teaching Based on Project-driven Method

DOI

10.2991/icsshe-16.2016.131How to use a DOI?

Keywords

Project-driven method, Car marketing teaching, Educational reform

Abstract

Currently, the depressed practical ability of vocational graduates can't meet the vocational need. Directing at the present situation, it proposes a project-driven method to promote students' vocational ability. With flexible teaching methods, the educational reform mainly bases on the practical projects to stimulate students' participation, enhance their practical ability and further encourage the seamless connection between the vocational education and the demands of employment.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xuan Chen
AU  - Huimin Zheng
PY  - 2016/07
DA  - 2016/07
TI  - Educational Reform of Car Marketing Teaching Based on Project-driven Method
BT  - Proceedings of the 2016 2nd International Conference on Social Science and Higher Education
PB  - Atlantis Press
SP  - 523
EP  - 526
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-16.2016.131
DO  - 10.2991/icsshe-16.2016.131
ID  - Chen2016/07
ER  -