Effects of Mass Media in Sports

DOI

10.2991/ahsr.k.220203.014How to use a DOI?

Keywords

Media Massa; Sport

Abstract

Mass media is a tool in communication that can spread, shape and influence the message or information conveyed. The message conveyed will have a different effect depending on the media used. Therefore, this study aims to determine the effect of the mass media on sports performance in Indonesian badminton athletes. The research instrument used a questionnaire and distributed it to Indonesian national badminton athletes. The data analysis technique used SPSS to calculate the moment product correlation and simple regression from 49 data of Indonesian national badminton players. The results showed that the mass media had an effect on sports achievement by 41%. The correlation coefficient between mass media and sports achievement is 0.64. The conclusion is that with the rapid development of mass communication technology and mass media, the media not only change or strengthen opinions, attitudes and behavior, but have become one of the agents of socialization in creating and shaping attitudes, values, behaviors and perceptions of social reality.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - Ika Novitaria Marani
AU  - Rhewindinar
AU  - Heni Widyaningsih
AU  - Eva Yulianti
AU  - Ari Subarkah
AU  - Mansur Jauhari
PY  - 2022
DA  - 2022/02/10
TI  - Effects of Mass Media in Sports
BT  - Proceedings of the 5th International Conference on Sport Science and Health (ICSSH 2021)
PB  - Atlantis Press
SP  - 92
EP  - 97
SN  - 2468-5739
UR  - https://doi.org/10.2991/ahsr.k.220203.014
DO  - 10.2991/ahsr.k.220203.014
ID  - Marani2022
ER  -