Research on the Development of Street Stall Economy from the Consumer Perspective

--Taking Lianchi District, Baoding City, Hebei Province as an Example

DOI

10.2991/978-94-6463-459-4_60How to use a DOI?

Keywords

Street Stall Economy; Factor Analysis; Cross-Analysis; Consumer Portrait; Standardization

Abstract

The street stall economy is a lively economic situation, which involves selling various goods and providing services on the streets and alleys of cities. It represents the vitality of life and the vigor of China. This article combines the national policy of boosting consumption and the lifting of the ban on roadside stalls in various regions during the post-epidemic period, and conducts surveys on some residents of Lianchi District, Baoding City, Hebei Province. Through questionnaires, the study aims at understand residents’ cognition and attitudes towards the street vending economy, and quantifies residents’ consumption preferences and factors restricting consumption using factor analysis. To further explore the consumer acceptance of the “street stall economy,” we conducted a cross-tabulation analysis based on gender, age, and average disposable monthly income, in order to study the correlation between consumer demographics and the acceptance of the “street stall economy.” By considering the characteristics of the street stall economy such as high liquidity, low cost, low market threshold, fast transaction speed, and low risk, as well as the rapid development of the Internet platform economy, the article analyzes the prospects and market expectations of the “Street Stall Economy” and puts forward relevant countermeasures and suggestions, providing a comprehensive analysis of the promotion of urban economic development by the “Street Stall Economy.”

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yingxu Shen
PY  - 2024
DA  - 2024/07/23
TI  - Research on the Development of Street Stall Economy from the Consumer Perspective
BT  - Proceedings of the 2024 9th International Conference on Social Sciences and Economic Development (ICSSED 2024)
PB  - Atlantis Press
SP  - 519
EP  - 534
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-459-4_60
DO  - 10.2991/978-94-6463-459-4_60
ID  - Shen2024
ER  -