Investigation and Analysis of Young People Shopping in Live Webcast Room

DOI

10.2991/aebmr.k.220405.295How to use a DOI?

Keywords

young generation; e-commerce; live webcast room

Abstract

With the rapid development of e-commerce, live webcast has become an important channel for commodity circulation. Especially the young generation use the live webcast room to exchange the commodity information, trade directly, Even emotional communicate in the live broadcast. The surging epidemic has further promoted the rapid development of the webcast industry, resulting in major e-commerce platforms joining the consumer battle. This paper investigated the purchase behavior of young users in live webcast. Firstly, it studied the time period for young people to watch the webcast. Secondly, what kinds of live broadcasts did young generation choose, and what kinds of commodity categories did young generation selection. Thirdly, this paper studied the influencing factors of their appreciation of the network anchors. Finally, based on the results of investigation and analysis, this paper puts forward some suggestions for the further development of webcast.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Xuelian Liao
AU  - Xianjun Tan
PY  - 2022
DA  - 2022/04/29
TI  - Investigation and Analysis of Young People Shopping in Live Webcast Room
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 1765
EP  - 1768
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.295
DO  - 10.2991/aebmr.k.220405.295
ID  - Liao2022
ER  -