The Impact of Cognitive and Affective Factors on Garbage Sorting—An Analysis Based on Technology Acceptance Model
Authors
*Corresponding author. Email: zruoyu1@gmail.com
Corresponding Author
Ruoyu Zhang
Available Online 29 April 2022.
- DOI
- 10.2991/aebmr.k.220405.098How to use a DOI?
- Keywords
- TAM; Garbage sorting; Moral norm; Affective attitude and Cognitive attitude
- Abstract
Based on the national survey data in China, this study aims to explore the impact of affective attitude, cognitive attitude and moral norms on behavioral intention of garbage sorting based on the theory of TAM, as well as the effect of moral norms. The results indicate that perceived ease of use, affective attitude, cognitive attitude and moral norms are significant predictive of garbage sorting behavioral intention. In addition, the current study found that people’s age is significant correlated with the intention of garbage sorting behavior. Theoretical and practical implications are discussed.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Ruoyu Zhang AU - Kedong Liu PY - 2022 DA - 2022/04/29 TI - The Impact of Cognitive and Affective Factors on Garbage Sorting—An Analysis Based on Technology Acceptance Model BT - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022) PB - Atlantis Press SP - 595 EP - 599 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220405.098 DO - 10.2991/aebmr.k.220405.098 ID - Zhang2022 ER -