Research on Product Development of China’s Telecommunication Market Based on Pricing Strategy

Taking China Unicom as an Example

DOI

10.2991/aebmr.k.220405.249How to use a DOI?

Keywords

Telecommunications; Price Discrimination; Two-part pricing; 5G Era; Differentiated Pricing

Abstract

The growing maturity of 5G technology provides development space for China’s mobile communication market, but it also brings more challenges. Taking China Unicom as an example, this paper analyzes the pricing of three major telecom products: voice package, product fixed fee and data package, as well as their ways of attracting customers from the perspective of price discrimination, two-rate pricing and peak pricing. Combined with the technology and customer demand in the new era of 5G, we put forward two suggestions from the perspective of differentiated pricing, including differentiated product design and segmentation of the user market. Applying these suggestions to product innovation is conducive to promoting the development of the mobile communication market.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Ruoheng Hu
PY  - 2022
DA  - 2022/04/29
TI  - Research on Product Development of China’s Telecommunication Market Based on Pricing Strategy
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 1487
EP  - 1490
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.249
DO  - 10.2991/aebmr.k.220405.249
ID  - Hu2022
ER  -