Overview and Prospect of Marketing Strategies Categories

DOI

10.2991/aebmr.k.220405.222How to use a DOI?

Keywords

Marketing strategy; strategies category; customer psychology

Abstract

With the development of the commodity economy, behavioral economy becomes more and more important. In this condition, using marketing strategies well is really significant because it can increase customer demand and purchasing power effectively. To get more profits, sellers use many kinds of marketing strategies in their every single selling process. Some managers use these strategies to make their companies become more and more flourishing. There are also some managers whose strategies do not help. In fact, these strategies are interlinked in some ways. This article divides marketing strategies into three categories based on retrieving, comparing, and concluding a large amount of literature and theories and combining them with modern times. These categories are product prices, store environment, and product promotion. Also, in each range, there are several specific strategies related to their range. These strategies collate the sides of online and offline, publicity and sales site as well as price and environment. It is considered that only classify the strategies exactly in this way, the strategies can be well combined with the market.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Junru Xin
PY  - 2022
DA  - 2022/04/29
TI  - Overview and Prospect of Marketing Strategies Categories
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 1334
EP  - 1337
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.222
DO  - 10.2991/aebmr.k.220405.222
ID  - Xin2022
ER  -