Influence of Digital Era on the Music Industry from the Consumer Behavior Perspective

DOI

10.2991/aebmr.k.220405.313How to use a DOI?

Keywords

consumer behavior; music industry; behavioral economics; marketing; business

Abstract

The music industry has long been regarded as a unique sector of the economy. The behaviors of consumers in this industry show strong implications that contradict with traditional economic theories. In this essay, some phenomena in the music industry are discussed from the perspective of behavioral economics, including altruism in the consumption of music, price discrimination in the sales of music, and the formation of super-star economy in music. Mainly qualitative tools are used to deduce the back-up theories for consumer behaviors, and some quantitative analyses are also utilized for support. All the analyses in this essay are based on second-hand sources and on a case-by-case way. The essay reaches a conclusion showing that consumers in the music industry has a distinctive consumption pattern, and the coming of digital era do have a great impact on consumers.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

TY  - CONF
AU  - Yanxin Zheng
PY  - 2022
DA  - 2022/04/29
TI  - Influence of Digital Era on the Music Industry from the Consumer Behavior Perspective
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 1872
EP  - 1876
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.313
DO  - 10.2991/aebmr.k.220405.313
ID  - Zheng2022
ER  -