Reflection on Chinese Cultural Industry Business Model Innovation Utilizing the Zhao Benshan Model

DOI

10.2991/icss-14.2014.1How to use a DOI?

Keywords

Benshan model, cultural industry, creative industry, business model innovation.

Abstract

The cultural industry offers consumers entertainment products or services against a background of economic globalization. In the rapidly changing business environment, it is extremely important to maintain the survival and development of cultural industry through the application of business models. This paper discusses the contributions of Zhao Benshan as a top comedian in the CCTV Spring Festival Gala as a successful businessman in the cultural industry, and as a leader who has popularized performances and cultural products based on the traditional art forms of China’s northeast region. This paper analyzes the present development situation of the cultural industry in China, and based on this, sets forth some ways that the cultural industry might innovate its business model using lessons learned from the successful business career of Zhao Benshan.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yu Liao
PY  - 2014/11
DA  - 2014/11
TI  - Reflection on Chinese Cultural Industry Business Model Innovation Utilizing the Zhao Benshan Model
BT  - Proceedings of the 2014 International Conference on Social Science
PB  - Atlantis Press
SP  - 1
EP  - 13
SN  - 2352-5398
UR  - https://doi.org/10.2991/icss-14.2014.1
DO  - 10.2991/icss-14.2014.1
ID  - Liao2014/11
ER  -