Research on business model innovation path
Authors
Ying Meng, Xiaoyan Lai
Corresponding Author
Ying Meng
Available Online December 2016.
- DOI
- 10.2991/icsma-16.2016.12How to use a DOI?
- Keywords
- business model; innovation path; marketing model; profit model
- Abstract
Business model innovation is helpful for enterprises to gain competitive advantage, to create long-term economic profit, more and more enterprise management experts and scholars began to pay attention to and study business model innovation. How can we achieve the business model innovation, and ultimately achieve the growth of enterprise economic benefits? This paper from three aspects of commercial positioning, marketing model and profit model, discusses the innovation path of business model.
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ying Meng AU - Xiaoyan Lai PY - 2016/12 DA - 2016/12 TI - Research on business model innovation path BT - Proceedings of the 2016 4th International Conference on Sensors, Mechatronics and Automation (ICSMA 2016) PB - Atlantis Press SP - 57 EP - 60 SN - 1951-6851 UR - https://doi.org/10.2991/icsma-16.2016.12 DO - 10.2991/icsma-16.2016.12 ID - Meng2016/12 ER -