An Analysis of the Factors Affecting the Online Reviews Helpfulness--A Empirical Study based on Jumei.com

DOI

10.2991/icsma-16.2016.10How to use a DOI?

Keywords

Online reviews helpfulness,Influence factors, E-commerce.

Abstract

From three dimensions of reviews features,reviewers and readers, an empirical study on 361 valid samples of Jumei.com,to discuss the affecting factors of online reviews helpfulness.The results show that text length, reviewer rating and response number have significant positive impact on review helpfulness, review extremity has a significant negative impact on the helpfulness of the review,but review length of the title has no impact on review helpfulness.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Xiya Feng
PY  - 2016/12
DA  - 2016/12
TI  - An Analysis of the Factors Affecting the Online Reviews Helpfulness--A Empirical Study based on Jumei.com
BT  - Proceedings of the 2016 4th International Conference on Sensors, Mechatronics and Automation (ICSMA 2016)
PB  - Atlantis Press
SP  - 49
EP  - 52
SN  - 1951-6851
UR  - https://doi.org/10.2991/icsma-16.2016.10
DO  - 10.2991/icsma-16.2016.10
ID  - Feng2016/12
ER  -