An Analysis of the Factors Affecting the Online Reviews Helpfulness--A Empirical Study based on Jumei.com
Authors
Xiya Feng
Corresponding Author
Xiya Feng
Available Online December 2016.
- DOI
- 10.2991/icsma-16.2016.10How to use a DOI?
- Keywords
- Online reviews helpfulness,Influence factors, E-commerce.
- Abstract
From three dimensions of reviews features,reviewers and readers, an empirical study on 361 valid samples of Jumei.com,to discuss the affecting factors of online reviews helpfulness.The results show that text length, reviewer rating and response number have significant positive impact on review helpfulness, review extremity has a significant negative impact on the helpfulness of the review,but review length of the title has no impact on review helpfulness.
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xiya Feng PY - 2016/12 DA - 2016/12 TI - An Analysis of the Factors Affecting the Online Reviews Helpfulness--A Empirical Study based on Jumei.com BT - Proceedings of the 2016 4th International Conference on Sensors, Mechatronics and Automation (ICSMA 2016) PB - Atlantis Press SP - 49 EP - 52 SN - 1951-6851 UR - https://doi.org/10.2991/icsma-16.2016.10 DO - 10.2991/icsma-16.2016.10 ID - Feng2016/12 ER -