Proceedings of the 2016 4th International Conference on Sensors, Mechatronics and Automation (ICSMA 2016)

An Analysis of the Factors Affecting the Online Reviews Helpfulness--A Empirical Study based on Jumei.com

Authors
Xiya Feng
Corresponding Author
Xiya Feng
Available Online December 2016.
DOI
10.2991/icsma-16.2016.10How to use a DOI?
Keywords
Online reviews helpfulness,Influence factors, E-commerce.
Abstract

From three dimensions of reviews features,reviewers and readers, an empirical study on 361 valid samples of Jumei.com,to discuss the affecting factors of online reviews helpfulness.The results show that text length, reviewer rating and response number have significant positive impact on review helpfulness, review extremity has a significant negative impact on the helpfulness of the review,but review length of the title has no impact on review helpfulness.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 4th International Conference on Sensors, Mechatronics and Automation (ICSMA 2016)
Series
Advances in Intelligent Systems Research
Publication Date
December 2016
ISBN
978-94-6252-274-9
ISSN
1951-6851
DOI
10.2991/icsma-16.2016.10How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xiya Feng
PY  - 2016/12
DA  - 2016/12
TI  - An Analysis of the Factors Affecting the Online Reviews Helpfulness--A Empirical Study based on Jumei.com
BT  - Proceedings of the 2016 4th International Conference on Sensors, Mechatronics and Automation (ICSMA 2016)
PB  - Atlantis Press
SP  - 49
EP  - 52
SN  - 1951-6851
UR  - https://doi.org/10.2991/icsma-16.2016.10
DO  - 10.2991/icsma-16.2016.10
ID  - Feng2016/12
ER  -