Agriconnect: A Mobile Solution for Direct Farmer-to-Market Trade

DOI

10.2991/978-94-6463-718-2_117How to use a DOI?

Keywords

Direct Market Access; Farmers Marketplace; Mobile Application; Agricultural Trade; Geolocation Services; Sustainable Agriculture; Consumer-Farmer Interaction; Supply Chain Optimization

Abstract

Constraints in market access, uneven pricing, and overreliance on intermediaries are some of the key challenges faced in agriculture. They tend to lead to lower prices for farmers and inflated prices for consumers. This study proposes a mobile application for Direct Market Access (DMA), where farmers can directly contact consumers, eliminating middlemen, and promoting fair trading practices. The platform does not empower farmers to list products, set prices, and interact with buyers. Instead, it guarantees transparency and fair trade in agriculture. An ongoing development is to make price matching in real-time, include product cataloging, allow user reviews, provide geo-location-based product availability tracking, and seamless sales transactions. Such functionalities give greater visibility, more efficiency, and easier access to the market, especially for small farmers. The study also addresses the emerging challenges of providing internet access in these areas, security of data, building trust, and ensuring a literacy on digital systems. Furthermore, the study will be looking at the effects that DMA creates on rural livelihoods, food security, and sustainable agricultural trade. Suggestions for further improvements revolve around financial service integration, market trend predictive analytics, and logistics expansion for better optimization of supply chains in agriculture.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - P. Devika
AU  - G. Mathu Kumar
AU  - P. Nagul Kumar
AU  - S. Naveen Prabhu
PY  - 2025
DA  - 2025/05/23
TI  - Agriconnect: A Mobile Solution for Direct Farmer-to-Market Trade
BT  - Proceedings of the International Conference on Sustainability Innovation in Computing and Engineering (ICSICE 2024)
PB  - Atlantis Press
SP  - 1413
EP  - 1419
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-718-2_117
DO  - 10.2991/978-94-6463-718-2_117
ID  - Devika2025
ER  -