Leading approaches to project management in steering creative projects

DOI

10.2991/icsbal-19.2019.2How to use a DOI?

Keywords

Project management, creativity, leadership, business

Abstract

This paper focuses on the principles of successful interaction of project management in steering and leading creative projects and endeavours. Creative economy and all its prerequisites opened the world of immense opportunities for many businesses and enabled open-minded entrepreneurs to implement their ideas without limits. Nevertheless, even in the creative industries, strict application of management principles is required in order for the financial success and growth to be achieved. In this paper, we study and scrutinize various entrepreneurial approaches and project management techniques in steering leading creative projects. Our results demonstrate that creativity enhances the success of business projects provided that they are properly managed and controlled.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Elena Vishnevskaya
AU  - Veronika Petrova
AU  - Tatiana Varentsova
PY  - 2019/10
DA  - 2019/10
TI  - Leading approaches to project management in steering creative projects
BT  - Proceedings of the 4th International Conference on Social, Business, and Academic Leadership (ICSBAL 2019)
PB  - Atlantis Press
SP  - 3
EP  - 8
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsbal-19.2019.2
DO  - 10.2991/icsbal-19.2019.2
ID  - Vishnevskaya2019/10
ER  -