Proceedings of 1st International Conference on Sustainable Agricultural Socio-economics, Agribusiness, and Rural Development (ICSASARD 2021)

Consumer Preference Towards Layer Chicken Eggs and Native Chicken Eggs in Yogyakarta

Authors
Fildzah Shabrina Putri1, *, Any Suryantini2, Jangkung Handoyo Mulyo3
1Fakultas Pertanian, Universitas Gadjah Mada, Yogyakarta, Indonesia
2Fakultas Pertanian, Universitas Gadjah Mada, Yogyakarta, Indonesia
3Fakultas Pertanian, Universitas Gadjah Mada, Yogyakarta, Indonesia
*Corresponding author. Email: fildzahshabrinaputri@gmail.com
Corresponding Author
Fildzah Shabrina Putri
Available Online 15 December 2021.
DOI
10.2991/aebmr.k.211214.025How to use a DOI?
Keywords
Binary Logistic Regression; Conjoint Analysis; Fishbein Multi-attribute; Layer Chicken Eggs; Native Chicken Eggs
Abstract

Protein needs in the body can be met by consuming chicken eggs. Native chicken eggs were the first to be consumed and produced in Indonesia, but layer chicken eggs are more widely consumed and produced than native chicken eggs. The study aimed to determine consumer attitudes and consumer preferences towards chicken eggs and find factors that affected consumer preferences for chicken eggs. This study involved 100 respondents. Fishbein multi-attribute and conjoint analysis were used to determine consumer attitudes and consumer preferences, while binary logistic regression analysis was used to determine factors affecting preferences. The results revealed that consumers had a more positive attitude towards layer chicken eggs than native chicken eggs. The ideal characteristic of layer egg was one with large size, clean shell, dark brown shell color, and price of Rp 20,000-22,000/kg (approximately 15 eggs/kg), while the characteristics for native chicken eggs are large size, clean shell, white shell color, and a price of Rp 2,600-3,000/item. Factors that increase consumer preference for native chicken eggs are age, education, and perception that native chicken eggs are more nutritious, while the factor that increases the probability of consumer preference for layer chicken eggs is the perception of shell color.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Download article (PDF)

Volume Title
Proceedings of 1st International Conference on Sustainable Agricultural Socio-economics, Agribusiness, and Rural Development (ICSASARD 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
978-94-6239-484-1
ISSN
2352-5428
DOI
10.2991/aebmr.k.211214.025How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Fildzah Shabrina Putri
AU  - Any Suryantini
AU  - Jangkung Handoyo Mulyo
PY  - 2021
DA  - 2021/12/15
TI  - Consumer Preference Towards Layer Chicken Eggs and Native Chicken Eggs in Yogyakarta
BT  - Proceedings of 1st International Conference on Sustainable Agricultural Socio-economics, Agribusiness, and Rural Development (ICSASARD 2021)
PB  - Atlantis Press
SP  - 181
EP  - 189
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211214.025
DO  - 10.2991/aebmr.k.211214.025
ID  - Putri2021
ER  -