All of the articles in this proceedings volume have been presented at the 5th International Conference on Role of Innovation, Entrepreneurship and Management for Sustainable Development (ICRIEMSD-2024) during 17 & 18 October, 2024 in OP Jindal University Raigarh, Chhattisgarh, India. These articles...

This study investigates the impact of cognitive and emotional biases on the investment decisions of individual investors in Chhattisgarh. Data were gathered from 100 participants through a comprehensive survey questionnaire that evaluated cognitive biases, including overconfidence, anchoring, confirmation...

In the contemporary era of globalization and innovations, protection of our environment and preservation of natural resources for the future generations has become a crucial aspect, and thus, raises a call for Sustainability. This, in turn has paved a route to the emergence of Green Human Resource Management...

The concept of wellness tourism has garnered a lot of attention in recent years, as more and more tourists are looking for experiences that are beneficial to their health and satisfaction. Ayurveda, which is an old Indian medical system, has gained recognition for its holistic approach to wellbeing and...

In this research paper, authors have been examined the causal relationship between human capital and economic factors in BRICS Nations. The authors have used data from 1997 to 2020 and a panel vector autoregressive model from the BRICS Nations. The gross domestic product (GDP), imports, exports, and...

Research shows that purchase intention for a product or service is not restricted to attitude, normative beliefs, motivation, behavioral, psychographic or socioeconomic variables. The issue is critical in pharmaceutical marketing because consumer behaviour toward pharmaceutical products for over-the-counter...

Diabetic retinopathy (DR) is a significant cause of vision impairment and blindness among diabetic patients, characterized by progressive retinal damage. Early and accurate detection is crucial for effective management and treatment. This research explores advanced deep learning techniques to enhance...

The taxation of the digital economy presents its challenges, and issues across the globe which have been acknowledged by taxation experts worldwide providing different approaches to tax the digital economy, as businesses embrace digital models, and significant challenges are faced in the process. Using...

This study examines the transformative role of artificial intelligence (AI) in customer experience, engagement, and relationship management through a systematic literature review. This study examines the current advancements, identifying key trends and technological implementations enhancing customer...

The research intended to analyze the impact of literacy programs provided to the youth; to gain insights of digitalization of financial literacy and to examine the degree of relevance of literacy programs; digital infrastructure; socioeconomic status on financial literacy among the youth. For attaining...

This paper introduces a novel recruitment system that incorporates a gamification round into the hiring process for culinary talent. In any organization, the most valuable asset is its employees. However, HR professionals are facing challenges in acquiring the necessary and right talent. To address this...

In the present 21st century the incorporation of spirituality and religion is acknowledged for promoting a sustainable work culture. This paper examines the relationship between spirituality, religiosity and sustainable work culture with special focus on the roles of spiritual intelligence and self-efficacy....

Seven hours a day an individual spends at work not just to get a paycheck, but also to define identity. In the field of human resources and work and organisation, workplace spirituality (WPS) provides a chance to assist employees in searching for their identity and more importantly, to seek meaning in...

The purpose of the study is to look into how HRM methods, workforce dynamics, and cross-generational collaboration affect employee relations and performance in Jaipur, Rajasthani universities. The research aims to comprehend these aspects’ impact on the general efficacy and cohesiveness of the university...

Digital marketing has revolutionized startup growth by offering low-cost and high-impact techniques. The aim of this study is to explore how the performance of startups in the Durg and Raipur districts of Chhattisgarh is affected by the effect of five essential digital marketing channels: social media,...

Implementing Information Technology (IT) in small and medium-sized enterprises (SMEs) is critical in promoting sustainable business practices, especially in developing European nations aligned with the United Nations with Sustainable Development Goals (SDGs). This study evaluated the impact of implementing...

Guerrilla marketing is a fresh concept which is comparatively recent to the Asian market when compared to developed countries like the USA and Europe. This kind of promotion was unusual as it prioritised time, effort, and originality over significant advertising budgets. Because these advertisements...

This study assesses the current state of the sustainable vehicle market in India, focusing on key opportunities and challenges for entrepreneurs. India’s electric vehicle (EV) market is growing rapidly due to government incentives and increasing consumer awareness. However, there are significant challenges...

This study explored investor perceptions and participation in India’s green bond market, a rapidly growing segment since its introduction in 2015. The purpose was to understand the motivations, risk perceptions, and decision-making processes of both institutional and retail investors. The research aimed...

Online grocery shopping is the phenomenon of buying grocery products online. Though this industry has picked up pace in developed countries, in India it is still slowly making its mark. This research has been conducted to study the situational influence of the COVID-19 pandemic and its impact on online...

New age shopping or online shopping leads to many opportunities to cyber criminals to keep an eye on shoppers, known as Cyber-Stalking, through various tactics to manipulate their victims, such as sending flattering messages or love letters initially, sending unwanted advertisements, calls, pop-ups and...

Assessing the value of startups has distinct issues owing to their early development, limited operating experience, and elevated risk profile. Conventional valuation techniques, such the Berkus Method, First Chicago Method, Venture Capital Method, and Scorecard Method, provide diverse strategies for...

The current study focuses on the coping mechanisms used by Junior Commissioned Officers (JCOs) and Non-Commissioned Officers (NCOs) in the Indian Army’s Military Intelligence to manage professional stress at work. For this investigation, 384 samples were collected. Data sources are Included in the primary...

Sustainable Development Goal 3 (SDG 3) is about ensuring healthy lives and promoting well-being for all at all ages. Achieving this goal requires a multifaceted approach that extends beyond conventional healthcare systems. Integrative wellness practices offer a promising pathway towards realizing this...

Social media has revolutionized the way consumers make purchasing decisions, including in the cosmetic industry. Studies indicate that online ads on social media influence nearly 90% of respondents to consider purchasing cosmetic products, making social media marketing a significant factor in the industry....

Technological innovations have created a wealth of entrepreneurial opportunities worldwide, and India’s vibrant tech ecosystem is harnessing this wave of disruption to foster growth and innovation. The adoption and integration of digital technologies are widely seen as key drivers of sustainable entrepreneurship....

Sustainable HR practices are created in or to reduce employee turnover, avoid attrition, induce retention and propel employee engagement. Some of the common Sustainable HR practices that involve concepts of sustainability in practice and processes related to Performance management, Sustainable employee...

The study aims at analyzing the influence of digital applications on sustainable consumption behavior among Gen Z in Bhopal by considering how social media campaigns, influencer marketing and email marketing contribute towards impacting the same. Research on Sustainability aims to identify what digital...

They researched flipped learning, a method in which students learn new material outside of the classroom and the classroom time is spent on applying. This teaching model, has proved to be effective in a wide range of educational environments, relying on the skills and capacities of teachers as well as...

This study applies structural equation modelling (SEM) to examine the effects of perceived price, trust, and visual appeal on consumer buying intentions towards cosmetics products. Acquiring a knowledge of such factors is vital for building successful marketing strategies in the highly competitive cosmetics...

This paper examines how Artificial Intelligence (AI) and neuromarketing tools contribute to understanding consumer purchasing decisions in the packaged food industry. Traditional market research often fails to capture the subconscious influences that drive consumer behavior, making AI and neuromarketing...

The aim of this study is to explore the ways in which different customer relationship management (CRM) tactics, such customized marketing campaigns, loyalty initiatives, and focused promotions, impact consumer buying patterns and boost the sales of eco-friendly items. The study uses a quantitative research...

Climate change presents a new set of challenges that are reshaping regulatory and competitive landscapes, driven by global policy initiatives aimed at reducing carbon emissions and in response to the increasing severity of climate-related events. These changes necessitate rapid societal adaptation to...

The study emphasis on important aspect of Women Empowerment and Sustainable Development by joining Self-Help Groups (SHGs) among the like-minded individual women. Arunachal Pradesh is a landlock area and also lacking in industrial sector. The state is said to be a male dominated society and therefore,...

Sustainability entrepreneurship will better the lives of mankind ethically, monetarily and ecologically. In the 21 st century, climate warming causes a lot of problems. Greenhouse gas emissions are an important related factor. Third-largest carbon emitter India is the third largest greenhouse gas (GHG)...