Utilization of Facebook as a Promotional Media in Growing Brand Awareness of Mobiloka

DOI

10.2991/icpc-18.2019.17How to use a DOI?

Keywords

Digital Marketing Communication; Facebook; Promotion

Abstract

Digital marketing communications through social media make a new breakthrough in the corporate marketing world, like Facebook . Many companies see the rapid development of social media as an opportunity to market their products to a wider range of people. One company that uses social media Facebook for digital marketing communications to cultivate brand awareness is Mobiloka.com. The purpose of this study is to know the digital marketing communications Mobiloka.com through Facebook social media to grow brand awareness in 2017. Type of research is descriptive-qualitative research with data analysis techniques by doing in-depth interviews obtained from several sources and data collection Mobiloka.com. The results of research , mobiloka using The Facebook ads and choice picture and video content with creative telling story.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Dewi Sad Tanti
AU  - Muhammad  Imron Ghozali
PY  - 2019/08
DA  - 2019/08
TI  - Utilization of Facebook as a Promotional Media in Growing Brand Awareness of Mobiloka
BT  - Proceedings of the International Conference on Psychology and Communication 2018 (ICPC 2018)
PB  - Atlantis Press
SP  - 203
EP  - 216
SN  - 2352-5398
UR  - https://doi.org/10.2991/icpc-18.2019.17
DO  - 10.2991/icpc-18.2019.17
ID  - Tanti2019/08
ER  -