Research on Design Strategies for Folk Art Cultural and Creative Products

DOI

10.2991/978-2-38476-378-8_35How to use a DOI?

Keywords

Folk Art; Cultural and Creative Products; Design Strategies

Abstract

As a form of cultural innovation, the design of folk art cultural and creative products plays a significant role in promoting the integration of traditional culture with modern design. However, the design of folk art cultural and creative products has not yet formed a systematic and operable design framework. Existing designs often rely on simple replicas of traditional art forms, lacking a deep connection with modern demands and the consumption psychology of younger demographics. Additionally, there are certain deficiencies in the innovation and cultural aspects of the products. Therefore, this paper proposes a series of design strategies for folk art cultural and creative products, aiming to achieve the integration of traditional culture with modern aesthetics and enhance the market competitiveness of these products. Specifically, this paper explores four key strategies: “Based on Inheritance, Promoting Chinese Aesthetics,” “User-Centered, Focusing on the Young Demographic,” “Innovation-Driven, Keeping Pace with the Times,” and “Development-Oriented, Expanding Application Scenarios.” These strategies outline the practical paths for designing folk art cultural and creative products. Furthermore, combining practical design principles such as cultural relevance, human-centered design, innovation, and functionality, this paper provides theoretical support and practical guidance for the design of folk art cultural and creative products. It promotes the organic integration of culture and the market, with the aim of offering valuable references for future developments in this field.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zhanzhan Luo
AU  - Jinhe Liu
PY  - 2025
DA  - 2025/03/31
TI  - Research on Design Strategies for Folk Art Cultural and Creative Products
BT  - Proceedings of the 2024 4th International Conference on Public Art and Human Development (ICPAHD 2024)
PB  - Atlantis Press
SP  - 300
EP  - 308
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-378-8_35
DO  - 10.2991/978-2-38476-378-8_35
ID  - Luo2025
ER  -