The Reference Significance of Hollywood IP Exploration and Transformation

Taking Harry Potter Series Products as an Example

DOI

10.2991/assehr.k.220110.039How to use a DOI?

Keywords

IP Industry; Harry Potter; Hollywood’s IP Exploration

Abstract

Hollywood film development and IP exploration have a century of history. Among them, Harry Potter, as a prestigious IP, has gained huge profits worldwide. The success of Harry Potter shows some strategies that can be used for reference in IP exploration, such as, based on powerful text, full platform output and copyright cooperation and protection. These also provide a reference experience for China’s IP development. China’s IP exploration is currently facing many difficulties. The development of China’s IP should also start with strong original content, unique highlights, independence and dependence, copyright protection, etc. to tell the Chinese story well, and promote the development of the cultural industry.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Runyi Tian
PY  - 2022
DA  - 2022/01/28
TI  - The Reference Significance of Hollywood IP Exploration and Transformation
BT  - Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021)
PB  - Atlantis Press
SP  - 201
EP  - 205
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220110.039
DO  - 10.2991/assehr.k.220110.039
ID  - Tian2022
ER  -