Effect of Social Media on Marketing

DOI

10.2991/assehr.k.220110.118How to use a DOI?

Keywords

social media; social network; marketing; customer service; profit

Abstract

The growing popularity of social media enables the development of marketing. Primarily, social media is an interactive platform where people can exchange information concerning various professional fields. The platforms mainly depend on phone applications that people use to share information, especially in business entities. Today, social media users exceed even the population of countries. By comparing the marketing before and after social media introduction, technologies used to impact marketing through social media come to light. Social media enables interaction among business associates and customers within the field of marketing. Primarily, marketing is all about business research, planning, executing, and promoting goods and services. Consequently, social media enables the creation of content and participation in social networking. Meanwhile, the media is mainly accessible to the public and allows bi-directional communication. Social media impacts brand awareness, profits, brand loyalty, customer service, and competition.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Lanlin Zhao
PY  - 2022
DA  - 2022/01/28
TI  - Effect of Social Media on Marketing
BT  - Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021)
PB  - Atlantis Press
SP  - 617
EP  - 621
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220110.118
DO  - 10.2991/assehr.k.220110.118
ID  - Zhao2022
ER  -