Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021)

Effect of Social Media on Marketing

Authors
Lanlin Zhaozhaolanlin1102@gmail.com
Business Analysis & Modern Marketing, Ohio State University, USA
Corresponding Author
Available Online 28 January 2022.
DOI
10.2991/assehr.k.220110.118How to use a DOI?
Keywords
social media; social network; marketing; customer service; profit
Abstract

The growing popularity of social media enables the development of marketing. Primarily, social media is an interactive platform where people can exchange information concerning various professional fields. The platforms mainly depend on phone applications that people use to share information, especially in business entities. Today, social media users exceed even the population of countries. By comparing the marketing before and after social media introduction, technologies used to impact marketing through social media come to light. Social media enables interaction among business associates and customers within the field of marketing. Primarily, marketing is all about business research, planning, executing, and promoting goods and services. Consequently, social media enables the creation of content and participation in social networking. Meanwhile, the media is mainly accessible to the public and allows bi-directional communication. Social media impacts brand awareness, profits, brand loyalty, customer service, and competition.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Download article (PDF)

Volume Title
Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
28 January 2022
ISBN
978-94-6239-523-7
ISSN
2352-5398
DOI
10.2991/assehr.k.220110.118How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Lanlin Zhao
PY  - 2022
DA  - 2022/01/28
TI  - Effect of Social Media on Marketing
BT  - Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021)
PB  - Atlantis Press
SP  - 617
EP  - 621
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220110.118
DO  - 10.2991/assehr.k.220110.118
ID  - Zhao2022
ER  -