Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021)

The Emergence of “Zhenghuo” Internet Contents in Northeastern China as a Cultural Phenomenon

An Analysis of Social Culture from a Perspective of Postmodernization

Authors
Yinchen Guan*
University of Leeds, Leeds, LS2 9JT, United Kingdom
*Corresponding author. Email: fy19yg@leeds.ac.uk
Corresponding Author
Yinchen Guan
Available Online 28 January 2022.
DOI
10.2991/assehr.k.220110.224How to use a DOI?
Keywords
Zhenghuo; Short-video Platform; Northeastern China; Postmodernization
Abstract

With the tremendous social changes and the rise of the Internet, cultural and value variation becomes more divided and unbalanced in the 21st century. “Zhenghuo” video has emerged as a new cultural phenomenon on short video platforms in Northeastern China. This essay aims to analyse this specific phenomenon in terms of its production and consumption. It situates it in the context of post-industrial and postmodern Northeastern China and applies images analysis and interview to unearth its relationship with postmodernization. Based on Inglehart’s theory about modernization, this research argues that the popularity of “Zhenghuo” video reflects an alienized process of postmodernization and an uneven value shift. This value transformation is occurring with dynamics and diversity. This paper provides a new perspective to reconsider many cultural phenomena in postmodern China.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
28 January 2022
ISBN
978-94-6239-523-7
ISSN
2352-5398
DOI
10.2991/assehr.k.220110.224How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yinchen Guan
PY  - 2022
DA  - 2022/01/28
TI  - The Emergence of “Zhenghuo” Internet Contents in Northeastern China as a Cultural Phenomenon
BT  - Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021)
PB  - Atlantis Press
SP  - 1195
EP  - 1200
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220110.224
DO  - 10.2991/assehr.k.220110.224
ID  - Guan2022
ER  -