The Emergence of “Zhenghuo” Internet Contents in Northeastern China as a Cultural Phenomenon
An Analysis of Social Culture from a Perspective of Postmodernization
- DOI
- 10.2991/assehr.k.220110.224How to use a DOI?
- Keywords
- Zhenghuo; Short-video Platform; Northeastern China; Postmodernization
- Abstract
With the tremendous social changes and the rise of the Internet, cultural and value variation becomes more divided and unbalanced in the 21st century. “Zhenghuo” video has emerged as a new cultural phenomenon on short video platforms in Northeastern China. This essay aims to analyse this specific phenomenon in terms of its production and consumption. It situates it in the context of post-industrial and postmodern Northeastern China and applies images analysis and interview to unearth its relationship with postmodernization. Based on Inglehart’s theory about modernization, this research argues that the popularity of “Zhenghuo” video reflects an alienized process of postmodernization and an uneven value shift. This value transformation is occurring with dynamics and diversity. This paper provides a new perspective to reconsider many cultural phenomena in postmodern China.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Yinchen Guan PY - 2022 DA - 2022/01/28 TI - The Emergence of “Zhenghuo” Internet Contents in Northeastern China as a Cultural Phenomenon BT - Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021) PB - Atlantis Press SP - 1195 EP - 1200 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220110.224 DO - 10.2991/assehr.k.220110.224 ID - Guan2022 ER -