Proceedings of the International Conference on Sustainability in Technological, Environmental, Law, Management, Social and Economic Matters (ICOSTELM 2022)

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Online Treveler Reviews: How to Build the Intention of Generation Z Travelers

Authors
Farah Putri Wenang Lusianingrum1, *, Widya Nur Bhakti Pertiwi1, Dearin Zelliana1
1University of Sultan Ageng Tirtayasa, Kota Serang, Indonesia
*Corresponding author. Email: farahputriwenang@untirta.ac.id
Corresponding Author
Farah Putri Wenang Lusianingrum
Available Online 5 December 2023.
DOI
10.2991/978-2-38476-112-8_12How to use a DOI?
Keywords
Onliner Review; Attitude; Travel Intention; Generation Z
Abstract

Tourism is one of the sectors that has been seriously affected by the COVID-19 pandemic. The number of tourist visits has decreased drastically due to the implementation of Large-Scale Social Restrictions. When visitors’ trust in advertisements decreases, online reviews are an effective strategy to gain a competitive advantage. This study analyzes the effect of online reviews on attitudes and attitudes towards travel intentions in Generation Z. The respondents of this study are Generation Z from five provinces in Indonesia who actively use social media. Data from the respondent’s questionnaire was collected from as many as 350. This quantitative descriptive study applies data analysis techniques using SEM PLS. The results showed the effect of online reviews on attitudes. After that, attitudes can affect generation Z’s travel intention. These results confirm the application of the S-O-R theoretical framework.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Sustainability in Technological, Environmental, Law, Management, Social and Economic Matters (ICOSTELM 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
5 December 2023
ISBN
10.2991/978-2-38476-112-8_12
ISSN
2352-5398
DOI
10.2991/978-2-38476-112-8_12How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Farah Putri Wenang Lusianingrum
AU  - Widya Nur Bhakti Pertiwi
AU  - Dearin Zelliana
PY  - 2023
DA  - 2023/12/05
TI  - Online Treveler Reviews: How to Build the Intention of Generation Z Travelers
BT  - Proceedings of the International Conference on Sustainability in Technological, Environmental, Law, Management, Social and Economic Matters (ICOSTELM 2022)
PB  - Atlantis Press
SP  - 117
EP  - 127
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-112-8_12
DO  - 10.2991/978-2-38476-112-8_12
ID  - Lusianingrum2023
ER  -