Proceedings of the International Conference on Social, Politics, Administration, and Communication Sciences (ICoSPACS 2022)

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Development of Promotional Communication Strategies in the Industrial Revolution 4.0 Towards a Sustainable Business Process

Authors
Astri Dwi Andriani1, *, Irfan Sophan Hilmawan1, Denny Aditya Dwiwarman1
1Universitas Putra Indonesia, Cianjur, Indonesia
*Corresponding author. Email: astridwiandiyani@unpi-cianjur.ac.id
Corresponding Author
Astri Dwi Andriani
Available Online 26 September 2023.
DOI
10.2991/978-2-38476-106-7_11How to use a DOI?
Keywords
Promotional Development; Communication Strategies; Industrial Revolution 4.0
Abstract

This study aims to describe what and how promotional development activities are in the era of the industrial revolution 4.0. The research model in this discussion uses quantitative research which includes: data identification, analyzing research problem information data. This technique uses analysis of study content. The results of the study show that in the Digital Era, companies can no longer rely on conventional promotion and communication strategies, but must adapt to using social media as part of their promotional and marketing strategies. In other words, businesses have tended to run online. Consumers are increasingly happy to look for products online, no longer want to be bothered with activities outside the home, let alone just looking for a product. They will use activities outside the home for other purposes. These trends and changes in consumer behavior must be taken into consideration and scrutiny by the company before carrying out its marketing activities. Optimizing can be done by a) special programs/events; b) Facilities; c) Media; and d) Message.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Social, Politics, Administration, and Communication Sciences (ICoSPACS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
26 September 2023
ISBN
10.2991/978-2-38476-106-7_11
ISSN
2352-5398
DOI
10.2991/978-2-38476-106-7_11How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Astri Dwi Andriani
AU  - Irfan Sophan Hilmawan
AU  - Denny Aditya Dwiwarman
PY  - 2023
DA  - 2023/09/26
TI  - Development of Promotional Communication Strategies in the Industrial Revolution 4.0 Towards a Sustainable Business Process
BT  - Proceedings of the International Conference on Social, Politics, Administration, and Communication Sciences (ICoSPACS 2022)
PB  - Atlantis Press
SP  - 79
EP  - 86
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-106-7_11
DO  - 10.2991/978-2-38476-106-7_11
ID  - Andriani2023
ER  -