Proceedings of the 2nd International Conference on Smart and Innovative Agriculture (ICoSIA 2021)

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The Effect of Housewives’ Food Safety Awareness on Processed Frozen Food Buying Interest during Covid19 Pandemic in D.I. Yogyakarta Region

Authors
Anjar Ruspita Sari1, *, Ika R. Revulaningtyas1, Satria Bhirawa Anoraga1, Sri Wijanarti1
1Department of Bioresources Technology and Veterinary, Vocational College, Universitas Gadjah Mada, Yogyakarta 55281, Indonesia
*Corresponding author. Email: anjar_ruspita@ugm.ac.id
Corresponding Author
Anjar Ruspita Sari
Available Online 10 March 2022.
DOI
10.2991/absr.k.220305.062How to use a DOI?
Keywords
Covid19; Food safety; Housewives; Processed frozen food; Pandemic
Abstract

The stipulation of the corona virus as a national pandemic has an effect on changes in food consumption patterns, which were originally from fresh food ingredients that are easily obtained directly in both traditional and modern markets to consumption of ready-to-eat frozen food that can be used as stock food because it can be stored for a long time and easy to prepare. This study aimed to determine the level of awareness about food safety among housewives towards the interest in buying ready-to-eat frozen food in D.I. Yogyakarta. The study was conducted using an online questionnaire method given to housewives aged 20-55 years by Judgment Sampling in November-December 2020. Then the obtained results were statistically analyzed for the effect of product attributes according to food safety standards on housewives’ buying interest during the pandemic. COVID 19. The results showed that the food safety awareness did not have a simultaneous effect (p>0.05) on the interest in buying frozen food products which indicates the low level of food safety awareness of housewives in D.I. Yogyakarta. However, the food processing had a significant effect (p<0.05) partially on the interest in buying ready-to-eat frozen food. The exploratory interest factor is the highest factor (3.19-3.40) that influences the housewives to ask to buy ready-to-eat frozen food in D.I. Yogyakarta.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2nd International Conference on Smart and Innovative Agriculture (ICoSIA 2021)
Series
Advances in Biological Sciences Research
Publication Date
10 March 2022
ISBN
978-94-6239-550-3
ISSN
2468-5747
DOI
10.2991/absr.k.220305.062How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Anjar Ruspita Sari
AU  - Ika R. Revulaningtyas
AU  - Satria Bhirawa Anoraga
AU  - Sri Wijanarti
PY  - 2022
DA  - 2022/03/10
TI  - The Effect of Housewives’ Food Safety Awareness on Processed Frozen Food Buying Interest during Covid19 Pandemic in D.I. Yogyakarta Region
BT  - Proceedings of the 2nd International Conference on Smart and Innovative Agriculture (ICoSIA 2021)
PB  - Atlantis Press
SP  - 401
EP  - 405
SN  - 2468-5747
UR  - https://doi.org/10.2991/absr.k.220305.062
DO  - 10.2991/absr.k.220305.062
ID  - Sari2022
ER  -