Proceedings of the International Conference on Sustainable Innovation on Humanities, Education, and Social Sciences (ICOSI-HESS 2022)

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Persuasive Communication Analysis of the Instagram Account of a Niqabi Beauty Influencer

Authors
Vinanda Cinta Cendekia Putri1, *, Alem Febri Sonni2, Janisa Pascawati Lande1
1Magister Program Department of Communication Science, Faculty of Social and Political Sciences, Universitas Hasanuddin, Makassar, Indonesia, 90245
2Department of Communication Science, Faculty of Social and Political Sciences, Universitas Hasanuddin, Makassar, Indonesia, 90245
*Corresponding author. Email: vinanda.cinta@gmail.com
Corresponding Author
Vinanda Cinta Cendekia Putri
Available Online 24 December 2022.
DOI
10.2991/978-2-494069-65-7_25How to use a DOI?
Keywords
Beauty influencer; niqab; persuasive communication; source credibility; social media
Abstract

Beauty influencers are those who review beauty and skincare products on social media platforms, like Instagram. Generally, to persuade their followers, beauty influencers use their faces as their primary asset when reviewing beauty products. They do this by displaying a photo or video of their face before and after using a product to show the differences and changes that result from the use of beauty products. This study focuses on a niqabi influencer who reviews beauty products without showing their full face. To understand the persuasive communication model utilized by this niqabi beauty influencer, the researchers conducted a qualitative content analysis of the posts on the Instagram account @kinans.review, which has more than 145,000 followers. This study describes and analyses how @kinans.review uses persuasive messaging to build trust by developing source credibility without showing their full face. This research can contribute to researchers and influencers who want to understand the use of persuasive communication in the creation of social media content.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Sustainable Innovation on Humanities, Education, and Social Sciences (ICOSI-HESS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 December 2022
ISBN
10.2991/978-2-494069-65-7_25
ISSN
2352-5398
DOI
10.2991/978-2-494069-65-7_25How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Vinanda Cinta Cendekia Putri
AU  - Alem Febri Sonni
AU  - Janisa Pascawati Lande
PY  - 2022
DA  - 2022/12/24
TI  - Persuasive Communication Analysis of the Instagram Account of a Niqabi Beauty Influencer
BT  - Proceedings of the International Conference on Sustainable Innovation on Humanities, Education, and Social Sciences (ICOSI-HESS 2022)
PB  - Atlantis Press
SP  - 274
EP  - 290
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-65-7_25
DO  - 10.2991/978-2-494069-65-7_25
ID  - Putri2022
ER  -