Government Communication Patterns in Tourism Village Development During the Covid-19 Pandemic in Gunung Kidul Regency

DOI

10.2991/978-2-494069-65-7_30How to use a DOI?

Keywords

Communication; SI DEWI SINTAL; Promotion

Abstract

This research was conducted to find out how the communication pattern of Beji Tourism Village in promoting its tourism potential through social media in the “SI DEWI SINTAL” program. The research method used is descriptive qualitative, namely the data obtained in this study in the form of oral sentences delivered by the source directly and statement sentences in documents related to this study. There are two data collection techniques in this study, namely by conducting interviews and documentation. Interviews are a communication process to collect and obtain data or information by means of questions and answers between researchers and resource persons. Meanwhile, documentation is used to be supporting data in strengthening data or results as well as the validity of data during research. Then the data analysis technique used in this study has four stages, namely data collection, data reduction, data presentation, and conclusion drawing. The results of this study show that the communication pattern that occurs between the managers of the Beji tourism village and social media users or the wider community occurs circularly because there is a reciprocal response between tourism village managers who promote through social media and social media users as message recipients. Therefore, the manager of beji tourism village must make the most of social media as a means of promotion, so that it can influence people's interest in visiting their village, not just a question and answer on the social media account of the tourism village. In conclusion, if social media can be managed properly, tourism promotion can also be done by highlighting the branding or characteristics of a tourist attraction so that people are interested in visiting and can increase the number of tourist visits in the area.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Hankam Wafa Teja Kusuma
AU  - Dian Eka Rahmawati
PY  - 2022
DA  - 2022/12/24
TI  - Government Communication Patterns in Tourism Village Development During the Covid-19 Pandemic in Gunung Kidul Regency
BT  - Proceedings of the International Conference on Sustainable Innovation on Humanities, Education, and Social Sciences (ICOSI-HESS 2022)
PB  - Atlantis Press
SP  - 346
EP  - 360
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-65-7_30
DO  - 10.2991/978-2-494069-65-7_30
ID  - Kusuma2022
ER  -