The Role of Public Relations Practitioners in Improving the Service Quality of Universitas Sebelas Maret
- DOI
- 10.2991/978-2-494069-77-0_16How to use a DOI?
- Keywords
- Communication Planning; Public Relations; Colleges
- Abstract
Public relations officers are functional officials given full duties, responsibilities, authorities, and rights to carry out information service and public relations activities—planning, information services, implementation of internal and external relations, public relations communication audits, and development of information and public relations services. However, the duties and functions of the public relations of Universitas Sebelas Maret (UNS) are only limited to information service activities, implementation of internal and external relations, and developing information and public relations services. Meanwhile, planning and auditing public relations communication activities have not been facilitated. This study aims to determine the extent of the role and constraints faced by the public relations of UNS in carrying out its functions at the technical and managerial levels. The research results are expected to improve the functions and service quality of the public relations of UNS, especially at the planning stage.
- Copyright
- © 2022 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Marieti Debyora Gardiana AU - Andre Noevi Rahmanto AU - Ign. Agung Satyawan PY - 2022 DA - 2022/12/30 TI - The Role of Public Relations Practitioners in Improving the Service Quality of Universitas Sebelas Maret BT - Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022) PB - Atlantis Press SP - 107 EP - 114 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-494069-77-0_16 DO - 10.2991/978-2-494069-77-0_16 ID - Gardiana2022 ER -