Management of Social Media as Public Communication Media for General Election Commission Tuban Regency

DOI

10.2991/978-2-494069-77-0_48How to use a DOI?

Keywords

Social Media; Public Communication; Public Relations; KPU of Tuban Regency

Abstract

The emergence of new media, one of which is social media has a wide and fast reach and involves its users. Social media is used by the Public Relations of the General Election Commission (KPU) of Tuban Regency to carry out public communications. KPU of Tuban Regency social media should offer interaction between agencies and the public as a public service. Social media management is also strategic to maintain the reputation of the agency. Usually run by public relations by appointing a management team or social media admin. This study aims to determine the management of social media as a public communication of the KPU of Tuban Regency based on the perspective of public relations strategy according to Cutlip and Center. The method used in this paper is a qualitative method with data collection techniques, namely in-depth interviews with two social media managers, one staff, and documentation. The results showed that the KPU of Tuban Regency social media management was carried out in 3 stages out of 4 Cutlip and Center strategies. In the first stage of fact-finding, getting media results based on segments of the Tuban community, namely Facebook and Instagram. The second stage of the planning process has been carried out but is still lacking in detail. Third, is the process of action and communication without any special planning for social media content. Irregular posting frequency. The conclusion of the KPU Tuban Regency social media management in the evaluation process of each social media has not been carried out.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Anis Miswoni
AU  - Pawito
AU  - Ign. Agung Satyawan
PY  - 2022
DA  - 2022/12/30
TI  - Management of Social Media as Public Communication Media for General Election Commission Tuban Regency
BT  - Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022)
PB  - Atlantis Press
SP  - 347
EP  - 356
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-77-0_48
DO  - 10.2991/978-2-494069-77-0_48
ID  - Miswoni2022
ER  -