Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022)

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Survival Strategies in Crisis for Micro-enterprises in Cibaduyut Shoes Center, Bandung

Authors
Ellen Rusliati1, *, Mulyaningrum1, Yusuf Reynaldi1
1Faculty of Economic and Business, Universitas Pasundan, Bandung, Indonesia
*Corresponding author. Email: ellen_rusliati@unpas.ac.id
Corresponding Author
Ellen Rusliati
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-77-0_13How to use a DOI?
Keywords
survival; crisis; fixed cost; production; opportunities
Abstract

Cibaduyut leather shoe center is the idol of domestic tourists when visiting Bandung. The influx of shoes made in China and the Covid-19 pandemic over the past two years have resulted in the shoe industry experiencing a significant decline in sales. Sales of shoes were almost zero because shoes were a secondary necessity, and restrictions on people’s movement resulted in a drastic decrease in demand for shoes. This research aims to get solutions to survive in crisis and take advantage of every opportunity for micro-enterprises in Cibaduyut Shoes Center, Bandung. The research method used is descriptive qualitative; data collection is carried out through surveys, interviews, and observations of shoe entrepreneurs in Cibaduyut. The results showed that many companies should need to be closed, because the income was not feasible, while fixed costs could not be reduced. Companies can only survive by relying on sales of available products, production stops, difficulties, increases in raw material prices, uncertain labor costs, manual production with existing machines, the substitution of leather material with imitations, innovation stops, and online marketing not be done. The conclusions showed that companies could reduce fixed costs and take advantage of small opportunities.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
10.2991/978-2-494069-77-0_13
ISSN
2352-5398
DOI
10.2991/978-2-494069-77-0_13How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ellen Rusliati
AU  - Mulyaningrum
AU  - Yusuf Reynaldi
PY  - 2022
DA  - 2022/12/30
TI  - Survival Strategies in Crisis for Micro-enterprises in Cibaduyut Shoes Center, Bandung
BT  - Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022)
PB  - Atlantis Press
SP  - 86
EP  - 94
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-77-0_13
DO  - 10.2991/978-2-494069-77-0_13
ID  - Rusliati2022
ER  -