Cyber Public Relations Readiness of Private Universities In West Sumatera to Welcome the Industrial Era 4.0

DOI

10.2991/assehr.k.201219.037How to use a DOI?

Keywords

Cyber Public Relations, the Industrial Era 4.0, Branding Image, Private Universities

Abstract

The emergence of the industrial era 4.0 requires practitioners of Cyber Public Relations Private Universities to participate in the transformation. The practice of Cyber Public Relations is needed very much by Private Universities to be able to build a brand and crisis management by utilizing technological developments. This study aims to see and to analyze the readiness of Cyber Public Relations Private Universities in West Sumatra, in welcoming the industrial era 4.0. This research was conducted with a descriptive qualitative method, with data collection techniques in the form of interviews, observation, and literature studies. The results of this study indicate that practitioners of Cyber Public Relations at Private Universities in West Sumatra still do not have the readiness to face the coming of the industrial era 4.0. The practice of Cyber Public Relations is still adapting to the digital era 3.0, where each Private University has begun to utilize social media such as Instagram and YouTube as a means to build brand image and crisis management.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Latifah Gusri
AU  - Ernita Arif
AU  - Rahmi Surya Dewi
PY  - 2020
DA  - 2020/12/21
TI  - Cyber Public Relations Readiness of Private Universities In West Sumatera to Welcome the Industrial Era 4.0
BT  - Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)
PB  - Atlantis Press
SP  - 247
EP  - 252
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201219.037
DO  - 10.2991/assehr.k.201219.037
ID  - Gusri2020
ER  -