Proceedings of the 2nd International Conference on Railway and Transportation 2023 (ICORT 2023)

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Analysis of The Effect of Service Quality and Promotion on Passenger Buying Interest In South Sumatra LRT

Authors
Shinta Puspitasari1, *, Sapto Priyanto1, Handoko Handoko1
1Railway Transport Manajement, Indonesian Railway Polytechnic, Jl. Tirta Raya, Nambangan Lor, Mangunharjo, Jiwan, Madiun, 63132, Indonesia
*Corresponding author. Email: puspitasari.mtp20204244@taruna.ppi.ac.id
Corresponding Author
Shinta Puspitasari
Available Online 20 February 2024.
DOI
10.2991/978-94-6463-384-9_36How to use a DOI?
Keywords
Service Quality; Promotion; Purchase Intention; South Sumatra LRT; and Multiple Regression Analysis
Abstract

Quality of service and promotion is one effort to increase buying interest. With the existence of good service quality and promotions that are in accordance with the targets, a company will achieve the goals that have been set. South Sumatera LRT has carried out good service quality and promotion, as evidenced by an increase in the number of passengers in 2022. The data collection technique used israndom sampling obtained by 400 South Sumatra LRT passenger respondents. The calculation uses a formula slovin standard error 5%. The method used is multiple linear regression. From this research obtained through data analysis carried out using the application IBM SPSS 26 which shows that Service Quality (X1) has a partial effect on the buying interest of passengers on the LRT in South Sumatera with a significance value (0.000 < 0.05 and a value of 𝑑 β„Žπ‘–π‘‘π‘’π‘›π‘” 12.055 > 1.960). Promotion (X2) has a partial effect on the purchase intention of passengers on LRT South Sumatra with (significant value 0.000 < 0.05 and value 𝑑 β„Žπ‘–π‘‘π‘’π‘›π‘” 9.460 > 1,960). The two variables, namely service quality and promotion, have an influence of 0.601 or 60.1% on the buying interest of passengers on the South Sumatera LRT.

Copyright
Β© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Railway and Transportation 2023 (ICORT 2023)
Series
Advances in Engineering Research
Publication Date
20 February 2024
ISBN
10.2991/978-94-6463-384-9_36
ISSN
2352-5401
DOI
10.2991/978-94-6463-384-9_36How to use a DOI?
Copyright
Β© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Shinta Puspitasari
AU  - Sapto Priyanto
AU  - Handoko Handoko
PY  - 2024
DA  - 2024/02/20
TI  - Analysis of The Effect of Service Quality and Promotion on Passenger Buying Interest In South Sumatra LRT
BT  - Proceedings of the 2nd International Conference on Railway and Transportation 2023 (ICORT 2023)
PB  - Atlantis Press
SP  - 399
EP  - 410
SN  - 2352-5401
UR  - https://doi.org/10.2991/978-94-6463-384-9_36
DO  - 10.2991/978-94-6463-384-9_36
ID  - Puspitasari2024
ER  -