Gusjigang: The Entrepreneurship Philosophy From Sunan Kudus

DOI

10.2991/icorsia-18.2019.62How to use a DOI?

Keywords

Gusjigang, Sunan Kudus

Abstract

Wong Kudus(Kudusnese) is famous for its tenacity in trading. Their trading area was expanded all over Java in the era of Sunan Kudus. Now, Wong Kudus are successful entrepreneurs who are successful in trading all over the world. The tremendous trading passion that embodies the entrepreneurial values is inherited from the prominent figure of the city, KanjengSunan Kudus. Thus, the focus of this research is the entrepreneurship teaching of Sunan Kudus, that is,gusjigang philosophy. This study used qualitative research method with phenomenological approach to identify the views, knowledge, values, norms, rules existing in a society. The findings showed that the philosophy of Gusjigang as the ideal profile of Wong Kudusis still upheld by most people in the Kudus society.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mr. Pujiyanto
AU  - Mr. Wasino
AU  - Tri Marhaeni Pudji Astuti
AU  - Cahyo Budi Utomo
PY  - 2019/05
DA  - 2019/05
TI  - Gusjigang: The Entrepreneurship Philosophy From Sunan Kudus
BT  - Proceedings of the International Conference on Rural Studies in Asia (ICoRSIA 2018)
PB  - Atlantis Press
SP  - 255
EP  - 258
SN  - 2352-5398
UR  - https://doi.org/10.2991/icorsia-18.2019.62
DO  - 10.2991/icorsia-18.2019.62
ID  - Pujiyanto2019/05
ER  -