Employer Branding and Employee Retention: The Role of Mediating Employee Engagement
- DOI
- 10.2991/assehr.k.211102.086How to use a DOI?
- Keywords
- Employer Branding; Employee Engagement; Employee Retention
- Abstract
Employee retention is very important for the company’s survival. Good employee retention makes company stability and productivity better. Efforts in stabilization and productivity are influenced by how much employees are engaged. Employees who have high engagement will show loyalty and full involvement and are enthusiastic about work. To keep employees involved in the organization, a strategy is needed so that employees can continue to be committed to the company. Employee commitment is the success of the employee retention program carried out by human resource management. This study aims to determine the effect of employer branding on employee retention, employer branding on employee engagement. The sampling technique in this study used the Slovin formula, the sample consisted of 52 employees from an electronics company in the East Jakarta Industrial Park Cikarang Industrial Estate. The method used is a quantitative method with SEM Smart PLS software as an analysis tool. The results in this study indicate that there is no influence between employee branding on employee retention, there is an influence between employee branding on employee engagement, there is an influence between employee engagement on employee retention and the influence of employer branding on employee retention which is mediated by employee engagement.
- Copyright
- © 2021 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Muhamad Ekhsan AU - Yuan Badrianti AU - Nur Aeni PY - 2021 DA - 2021/11/16 TI - Employer Branding and Employee Retention: The Role of Mediating Employee Engagement BT - Proceedings of the 1st International Conference on Research in Social Sciences and Humanities (ICoRSH 2020) PB - Atlantis Press SP - 671 EP - 676 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211102.086 DO - 10.2991/assehr.k.211102.086 ID - Ekhsan2021 ER -