Explore Cross-Selling, Up-Selling, and Sales Promotion to Increase the Sales Volume of PT. Pegadaian Cabang Brebes

DOI

10.2991/assehr.k.220101.019How to use a DOI?

Keywords

Cross-Selling; Up-Selling; Sales Promotion; Sales Volume

Abstract

The purpose of this study is to examine the effect of cross-selling, up-selling, and sales promotion on sales volume using partial and simultaneous variables. This research hypothesis states that (1) cross-selling has an effect on sales volume. (2) Upselling has an effect on sales volume. (3) sales promotion has an effect on sales volume. This study utilized primary data and a quantitative approach. The validity and reliability tests, the successive interval method test (MSI), the classic assumption test, multiple linear regression analysis, the t-test, the F test, and the coefficient of determination test are used to analyze the data. The findings of this study indicate that: (1) cross-selling has a marginal effect on sales volume, with a significant value of 0.017 0.05; and (2) cross-selling has a marginal effect on sales volume. (2) Upselling has a negligible effect on the company’s value, with a significant value of 0,621>0,05. (3) sales promotion has a marginal effect on company value of 0,009 0,05.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Mas’adah Mas’adah
AU  - Ahmad Hanfan
PY  - 2022
DA  - 2022/01/05
TI  - Explore Cross-Selling, Up-Selling, and Sales Promotion to Increase the Sales Volume of PT. Pegadaian Cabang Brebes
BT  - Proceedings of the 2nd International Conference on Social Science, Humanities, Education and Society Development (ICONS 2021)
PB  - Atlantis Press
SP  - 122
EP  - 126
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220101.019
DO  - 10.2991/assehr.k.220101.019
ID  - Mas’adah2022
ER  -