Strategies for the Creative Economy Development of Urban Fishermen in East Java: A Multivariate Analysis Perspective

DOI

10.2991/aebmr.k.210510.005How to use a DOI?

Keywords

Creative Economy, Marine Tourism, Visit Intentions, Word of Mouth, Destination Attractiveness

Abstract

This article is one part of research on strategies for developing the creative economy of urban fishermen in East Java Province. The research in this article focuses on efforts to prove the influence of Word of Mouth, Motivation, Destination Awareness, Destination Image, Destination Branding, Market Attractiveness, Purchasing Power and Location on Interests Visiting from tourists to the beach tourism area in East Java. This research uses survey techniques to collect data from 250 respondents. Data collection techniques in this research use accidental sampling by distributing questionnaires to higher education students in East Java who have an interest in going on tourist trips on the beaches in East Java. This research adopts Structural Equation Model-Partial Least Square as a data analysis technique. This research has proven that Word of Mouth, Motivation, Destination Awareness, Destination Image, Destination Branding, Market Attractiveness, Purchasing Power and Location have a significant influence on Visiting Interest.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Achmad Yanu Alif Fianto
AU  - Candraningrat
PY  - 2021
DA  - 2021/05/10
TI  - Strategies for the Creative Economy Development of Urban Fishermen in East Java: A Multivariate Analysis Perspective
BT  - Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)
PB  - Atlantis Press
SP  - 20
EP  - 25
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210510.005
DO  - 10.2991/aebmr.k.210510.005
ID  - Fianto2021
ER  -