How Entrepreneurship and Internship Programs Attracted Millenial Students

(Case Studies in Accounting Department: Implementation of Merdeka Belajar Kampus Merdeka)

DOI

10.2991/978-94-6463-216-3_17How to use a DOI?

Keywords

MBKM Implementation; Entrepreneurship; Internship; Accounting Study Program

Abstract

Living standards and creating wealth, not only for entrepreneurs but also for related businesses, so entrepreneurship is so important. An internship is a good program for companies to get competitive young employees. The Independent Learning Campus Independent Program (MBKM) is one of the drivers of synergy and sustainable relationships for both industry and universities. Its implementation also requires various strategies and policies that be mutually beneficial between the two parties. This research is needed to determine how much interest and motivation students have, as well as to explore corrective information needed. Especially in entrepreneurship and internship. The qualitative was chosen as the analysis method in order to capture as much information as possible in the research. A total of 200 survey data that met the criteria were processed with NVivo for analysis. The results showed that only 12% of respondents are interested in entrepreneurship programs, while 52% are interested in internships. The millennials are really interested in getting directly involved in a business. So that companies can optimize their potential to truly improve business competitiveness with young energy to continue to innovate. Entrepreneurship itself ranks third after student exchange. They are still worried about the issue of capital in this choice. This research can provide a reference for study programs and considerations for the Ministry of Education and Culture to continue to optimize strategies to improve quality education in the future.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Agustine Dwianika
AU  - Edi Purwanto
AU  - Irma Paramita Sofia
AU  - Fitriyah Nurhidayah
AU  - Sila Ninin Wisnantiasri
AU  - Rudi Harianto
AU  - Farhan Ady Pratama
PY  - 2023
DA  - 2023/07/31
TI  - How Entrepreneurship and Internship Programs Attracted Millenial Students
BT  - Proceedings of the 3rd International Conference on Business and Engineering Management (ICONBEM 2022)
PB  - Atlantis Press
SP  - 217
EP  - 228
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-216-3_17
DO  - 10.2991/978-94-6463-216-3_17
ID  - Dwianika2023
ER  -