Proceedings of the 2nd International Conference on Multidisciplinary Sciences for Humanity in Society 5.0 Era (ICOMSH 2022)

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The Influence of Corporate Image on Customer Loyalty through Customer Engagement as a mediating variable (Study on Customers of PT. Bank Syariah Indonesia in Malang City)

Authors
Irmayanti Hasan1, *, Surachman Surachman1, Ainur Rofiq1, Ananda Sabil Hussein1
1Faculty of Economics and Business, Brawijaya University, MT. Haryono Street No.165, 65300, Malang City, East Java, Indonesia
*Corresponding author. Email: Irmayanti@gmail.com
Corresponding Author
Irmayanti Hasan
Available Online 25 March 2024.
DOI
10.2991/978-2-38476-204-0_14How to use a DOI?
Keywords
Corporate Image; customer engagement; customer loyalty
Abstract

The study analyzed how the influence of corporate image on customer loyalty to customers of PT. Bank Syariah Indonesia in Malang City, the influence of corporate image on customer engagement on customers of PT. Bank Syariah Indonesia in Malang City, the influence of customer engagement on customer loyalty to customers of PT. Bank Syariah Indonesia in Malang City and the influence of corporate image mediated by customer engagement on customer loyalty to customers of PT. Bank Syariah Indonesia in Malang City.This study the sample that will be taken is 211 Islamic bank customers spread across the city of Malang Data analysis using SEM-PLS. The results indicate all hypotheses are accepted, the first hypothesis test, it shows that corporate image has a positive and significant effect on customer loyalty. The second hypothesis shows that corporate image has a positive and significant effect on customer engagement. The third hypothesis show that customer engagement has a positive and significant effect on customer loyalty. The fourth hypothesis shows that the indirect effect of corporate image through customer engagement on customer loyalty has a positive and significant effect.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Multidisciplinary Sciences for Humanity in Society 5.0 Era (ICOMSH 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
25 March 2024
ISBN
10.2991/978-2-38476-204-0_14
ISSN
2352-5398
DOI
10.2991/978-2-38476-204-0_14How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Irmayanti Hasan
AU  - Surachman Surachman
AU  - Ainur Rofiq
AU  - Ananda Sabil Hussein
PY  - 2024
DA  - 2024/03/25
TI  - The Influence of Corporate Image on Customer Loyalty through Customer Engagement as a mediating variable (Study on Customers of PT. Bank Syariah Indonesia in Malang City)
BT  - Proceedings of the 2nd International Conference on Multidisciplinary Sciences for Humanity in Society 5.0 Era (ICOMSH 2022)
PB  - Atlantis Press
SP  - 166
EP  - 179
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-204-0_14
DO  - 10.2991/978-2-38476-204-0_14
ID  - Hasan2024
ER  -