The Strategic Architecture to Facilitate Small and Medium Enterprise Growth “Raja Abon Makmur Lestari” Pangkal Pinang City

DOI

10.2991/icoma-18.2019.60How to use a DOI?

Keywords

SME, Chicken Egg Floss, Strategic Architecture

Abstract

Small and medium enterprise was form business which support the economic development of society because it could create the business growth in accordance with market demand and create the job opportunities. Raja AbonMakmur Lestari was one of the SMEs in Pangkal Pinang City,producing egg floss. Strategic architectural design wasneeded to support the growth and development of SMEs. The study aimed to analyze the internal and external factors that affected the development of egg floss business in SME Raja AbonMakmur Lestari; to formulate the strategies that could be implemented by Raja AbonMakmur Lestari; to create an architectural strategydesign for Raja AbonMakmur Lestari. An in-depth interview using questionnaires was held to reveal internal and external factors of Raja AbonMakmur Lestari. Respondentsthis research were the SME owner, one employee in production department, one employee in marketing department, food and agriculture departemet Pangkalpinang city, industry and trade department the province Bangka Belitung Island and thirty consumers. SWOT analysis was used to analyze the internal and external factors of Raja AbonMakmur Lestari. The result of the study showed that Raja AbonMakmur Lestari was in the fifth position of the SWOT quadrant, where there was a great opportunity to develop its business with the support of its internal strength. Raja AbonMakmur Lestari could be managed with a growth strategy and concentrated in horizontal integration by maintaining the existing business and penetrating the market and product development. Strategic architectural design was created to support strategies implementation that have been formulated for 2018-2022.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yulia
AU  - Fika Dewi Pratiwi
AU  - Rufti Puji Astuti
PY  - 2019/10
DA  - 2019/10
TI  - The Strategic Architecture to Facilitate Small and Medium Enterprise Growth “Raja Abon Makmur Lestari” Pangkal Pinang City
BT  - Proceedings of the International Conference on Maritime and Archipelago (ICoMA 2018)
PB  - Atlantis Press
SP  - 281
EP  - 288
SN  - 2352-5401
UR  - https://doi.org/10.2991/icoma-18.2019.60
DO  - 10.2991/icoma-18.2019.60
ID  - 2019/10
ER  -