MICE Model: Artificial Tourism Potential

DOI

10.2991/icoma-18.2019.56How to use a DOI?

Keywords

MICE, tourism, Indonesia

Abstract

Pangkalpinang City located in Bangka Belitung Islands Province, Indonesia which has a unique charm in the form of the physical uniqueness of the natural environment of the countryside and the natural wealth of tourist charm. Social life its people are packed naturally and attractively so that the attractiveness of the city can encourage the entry of national and foreign tourists. In developing tourism in Pangkalpinang City, some problems obstruct the implementation of tourism development and the optimal empowerment for community-based tourism managers. This study aims to identify the right strategy for tourism development in Pangkalpinang City. The method used in this research is qualitative analysis in strategy identification. The results show that the most appropriate strategy to be applied is to use an artificial tourism potential strategy approach in the form of MICE (Meetings, Incentives, Conferences, and Exhibitions) where the strategy can lead to a "snowball effect" on the potential of natural tourism around the city of Pangkalpinang. The regional government needs to overcome the marketing variables except for place dimension that causes a distraction for artificial tourism potential in the form of MICE.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nanang Wahyudin
AU  - Sandy Pratama
AU  - Echo Perdana Kusumah
PY  - 2019/10
DA  - 2019/10
TI  - MICE Model: Artificial Tourism Potential
BT  - Proceedings of the International Conference on Maritime and Archipelago (ICoMA 2018)
PB  - Atlantis Press
SP  - 263
EP  - 266
SN  - 2352-5401
UR  - https://doi.org/10.2991/icoma-18.2019.56
DO  - 10.2991/icoma-18.2019.56
ID  - Wahyudin2019/10
ER  -