Speech Acts and Expressive Language Intelligence Development in Beverage Advertisements on Television
- DOI
- 10.2991/assehr.k.220503.050How to use a DOI?
- Keywords
- Speech Acts; Strategies; Expressive Language intelligence; Advertising
- Abstract
There have been many expressive language intelligence used in early childhood abilities. However, only a few research results show the development of expressive language intelligence in beverage advertisement actors on television. This research aims to describe: (1) speech acts form used in beverage advertisements on television, (2) speech acts strategies in beverage advertisements on television, and (3) expressive language intelligence development based on speech acts in beverage advertisements on television. The type of this research is descriptive qualitative. Data consisted of 15 advertisements in Indonesian language on television. Data source comes from beverage advertisements on television. Data were collected by documentation, observation, recording, and note-taking techniques. Data were validated by triangulation data sources and theory. The results indicate: (1) speech acts form used in beverage advertisements on television into assertive, directive, expressive, and commissive speech acts. (2) speech act strategies used in beverage advertisements on television are direct and indirect. (3) expressive language intelligence development based on speech acts in beverage advertisements on television consists of speaking, reading, and listening.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Ubaidillah Amin Nurrohman AU - Markhamah Markhamah AU - Atiqa Sabardila AU - Agus Budi Wahyudi PY - 2022 DA - 2022/05/14 TI - Speech Acts and Expressive Language Intelligence Development in Beverage Advertisements on Television BT - Proceedings of the International Conference of Learning on Advance Education (ICOLAE 2021) PB - Atlantis Press SP - 524 EP - 532 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220503.050 DO - 10.2991/assehr.k.220503.050 ID - Nurrohman2022 ER -