Proceedings of the International Conference of Learning on Advance Education (ICOLAE 2021)

Conversational Implicatures in Cosmetics Advertisements on Television and Its Impact on Students’ Confidence Character Development

Authors
Ihmawati Nurlaily*, Markhamah, Atiqa Sabardila, Agus Budi Wahyudi
Indonesian Language and Literature Education, Universitas Muhammadiyah Surakarta, Surakarta, Indonesia.
Coresponding author. Email: a310180006@student.ums.ac.id
Corresponding Author
Ihmawati Nurlaily
Available Online 14 May 2022.
DOI
10.2991/assehr.k.220503.034How to use a DOI?
Keywords
conversational implicature; self-confidence; cosmetic advertisement
Abstract

This research aims to describe: (1) the form of conversational implicatures in cosmetic advertisements on television, (2) the factors influenced students’ confidence in cosmetic advertisements on television, and (3) conversational implicatures impacts on the development of students’ self-confidence. The research design is descriptive qualitative. Data collection is note-taking, questionnaire, and recording techniques. Data validity uses data triangulation techniques. Analyzing data uses an extralingual equivalent technique. The results show that there are five types of conversational implicatures, including (1) assertive implicatures consisted of stating and suggesting, (2) directive implicatures containing suggestive directives, (3) commissive implicatures including promising and offering, 4) expressive implicatures consisting of praising, and (5) declarative implicatures consisted of making an announcement. Furthermore, good customer judgment is the most crucial aspect that influences students’ trust in cosmetic commercials on television. Joining positive individuals, changing appearances as desired, trying new things, and willing accept criticism are factors that impact the developmeny of students’ self-confidence.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the International Conference of Learning on Advance Education (ICOLAE 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
14 May 2022
ISBN
978-94-6239-577-0
ISSN
2352-5398
DOI
10.2991/assehr.k.220503.034How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Ihmawati Nurlaily
AU  - Markhamah
AU  - Atiqa Sabardila
AU  - Agus Budi Wahyudi
PY  - 2022
DA  - 2022/05/14
TI  - Conversational Implicatures in Cosmetics Advertisements on Television and Its Impact on Students’ Confidence Character Development
BT  - Proceedings of the International Conference of Learning on Advance Education (ICOLAE 2021)
PB  - Atlantis Press
SP  - 376
EP  - 385
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220503.034
DO  - 10.2991/assehr.k.220503.034
ID  - Nurlaily2022
ER  -