Implementation of the Multiliteracy Learning Model in Advertisement Text for MTs Students
- DOI
- 10.2991/assehr.k.220503.123How to use a DOI?
- Keywords
- multiliteracy model; text-based learning; advertising
- Abstract
Multiliteracy learning was learning that puts the ability of reading, writing, listening, and speaking to improve thinking skills including the ability to criticize, analyse, and evaluate. This study aimed to determine the planning and implementation of a multiliteracy learning model in advertisement text for MTs students. The type of research used in this study used descriptive qualitative research with a case study approach. The subjects of this study were Indonesian language teachers and students of VIII class. Data collection techniques were observation, interviews, and documentation. The interactive model analysis consists of four components, namely data collection, data reduction, data presentation, and drawing conclusions. The results showed that the planning for using the multiliteracy model that was prepared were lesson plans, observation guidelines, advertising media, student worksheets, and evaluations. The implementation of the multiliteracy learning model in advertising text applies four principles. Student learning outcomes were able to present advertising texts with creative ideas. The sentences in the advertisement were in accordance with the image, concise, clear, right-on target, interesting, and have used persuasive sentences.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Atika Lisamawati Nur Qoyyimah AU - Laili Etika Rahmawati AU - Markhamah Markhamah PY - 2022 DA - 2022/05/14 TI - Implementation of the Multiliteracy Learning Model in Advertisement Text for MTs Students BT - Proceedings of the International Conference of Learning on Advance Education (ICOLAE 2021) PB - Atlantis Press SP - 1116 EP - 1121 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220503.123 DO - 10.2991/assehr.k.220503.123 ID - Qoyyimah2022 ER -