The Effect of Implementing the Graphic Design in Digital Marketing on Sales of Products in Travel Companies

DOI

10.2991/icoi-19.2019.37How to use a DOI?

Keywords

graphic design, digital marketing, tourism

Abstract

Marketing today has become an indispensable part of every business irrespective of its size and type. With the advancement of superior Internet technologies, new ways to reach the target audience have evolved. The need for digital marketing already feels like never before in the tourism industry, where customers have quick access to all types of information about the latest offers and the best prices. Digital marketing plays an important role in the success of every tourism business, especially in travel agent companies. However, in terms of marketing products and services from travel agent companies, delivery techniques are key to attracting prospective buyers. Graphic things, unique delivery and selection of interesting images are a few examples. Therefore, this paper will discuss how graphic design is the basic determinant of digital marketing in the tourism industry.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Putri Malum Godiva Situmorang
AU  - Rulianda Purnomo Wibowo
AU  - Fadli Fauzi
PY  - 2019/10
DA  - 2019/10
TI  - The Effect of Implementing the Graphic Design in Digital Marketing on Sales of Products in Travel Companies
BT  - Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019)
PB  - Atlantis Press
SP  - 212
EP  - 216
SN  - 2352-5428
UR  - https://doi.org/10.2991/icoi-19.2019.37
DO  - 10.2991/icoi-19.2019.37
ID  - Situmorang2019/10
ER  -