Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019)

Product Sales Strategy PT Asuransi Jiwasraya Branch Medan Utara

Authors
Ika Mary Pasaribu, Yesica Andriyani
Corresponding Author
Ika Mary Pasaribu
Available Online October 2019.
DOI
10.2991/icoi-19.2019.10How to use a DOI?
Keywords
Product Sales Strategy, Insurance
Abstract

Sales are integrated activities to develop strategic plans that are directed at efforts to satisfy the needs and desires of buyers / consumers, in order to get sales that generate profits or profits. Sales are also one of the sources of income for a person or a company that conducts buy and sell transactions in a company if the greater the income obtained by a person or company. Insurance as an agreement where the party that guarantees promises to the guaranteed party, to receive a number of premiums as a substitute for losses, which may be suffered by the guaranteed, because of the consequences of an event that is not yet clear. PT Asuransi Jiwasraya 1859 is a business entity engaged in insurance services and is an insurance company owned by Indonesian policyholders and operated for the benefit of its policyholders. One of the sales strategies implemented by PT Asuransi Jiwasraya is Prospecting, Scoping, Approach, Fact Finding, Providing Solutions, Presentations, Closing, Underwriting, Submission of Policy, Services. With the existence of a sales strategy so that the company can benefit and be able to survive and develop. The sales strategy provided by PT Asuransi Jiwasraya (Persero) Medan Utara Branch Office, namely: Direct Selling, Sponsorship, Repeat Business, Personal Selling. Ten steps of sales owned by PT Asuransi Jiwasraya, namely: Prospecting, Scoping, Approach, Fact Finding, Providing Solutions, Presentation, Closing, Underwriting, Submission of Policy, Services. The superior products possessed by PT Asuransi Jiwasraya are Js Prestasi, JS Siharta and JS Optima 7

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
October 2019
ISBN
978-94-6252-806-2
ISSN
2352-5428
DOI
10.2991/icoi-19.2019.10How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ika Mary Pasaribu
AU  - Yesica Andriyani
PY  - 2019/10
DA  - 2019/10
TI  - Product Sales Strategy PT Asuransi Jiwasraya Branch Medan Utara
BT  - Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019)
PB  - Atlantis Press
SP  - 52
EP  - 57
SN  - 2352-5428
UR  - https://doi.org/10.2991/icoi-19.2019.10
DO  - 10.2991/icoi-19.2019.10
ID  - Pasaribu2019/10
ER  -