A Study of Evaluation Indices and Weight Comparison for Food Packaging Designs

DOI

10.2991/icoi-17.2017.44How to use a DOI?

Keywords

Packaging design, design evaluation, analytic hierarchy process

Abstract

In this study, a packaging design evaluation system has been built based on the design attributes, functional attributes, psychological attributes, and social attributes by following the scientific, objective, dynamic, and operable design evaluation principles via literature reviews and the investigation and analysis of data. A questionnaire survey was used for the investigation of the indicators, factors, and weights of each level of the evaluation system. The research subjects include two different populations consisting of 80 designers and 100 consumers respectively.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Hui Chen
PY  - 2017/07
DA  - 2017/07
TI  - A Study of Evaluation Indices and Weight Comparison for Food Packaging Designs
BT  - Proceedings of the 2017 International Conference on Organizational Innovation (ICOI 2017)
PB  - Atlantis Press
SP  - 264
EP  - 266
SN  - 1951-6851
UR  - https://doi.org/10.2991/icoi-17.2017.44
DO  - 10.2991/icoi-17.2017.44
ID  - Chen2017/07
ER  -