Discussion on the Promotion Strategy of Convenience Store Service

DOI

10.2991/aebmr.k.200908.060How to use a DOI?

Keywords

convenience store, commodity, personnel, service

Abstract

Compared to such areas with mature convenience stores as Japan and Taiwan, stores in mainland China enjoy bright prospect in terms of quantity. However, with the popularization of mobile Internet and the fierce competition in retail market, the comparative advantage of convenience stores is wearing thin. This paper analyzes the problems in the service aspect of convenience stores from six aspects of commodity category, commodity information introduction, commodity price, store personnel service, store supplementary service and customer feedback, and puts forward countermeasures.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xinxin Wang
PY  - 2020
DA  - 2020/09/08
TI  - Discussion on the Promotion Strategy of Convenience Store Service
BT  - Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020)
PB  - Atlantis Press
SP  - 361
EP  - 365
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200908.060
DO  - 10.2991/aebmr.k.200908.060
ID  - Wang2020
ER  -