The Impact of Network Literature Website Service Quality on Reader Loyalty Based on Technology Acceptance Model

DOI

10.2991/aebmr.k.200908.023How to use a DOI?

Keywords

network literature website, service quality, Technology Acceptance Model, perceived convenience, reader loyalty

Abstract

Based on the Technology Acceptance Model (TAM), this paper introduces the service quality theory into the field of network literature websites, and studies the mechanism of the service quality of network literature websites on reader loyalty. It is found through research that the service quality of online literature websites has a significant positive impact on reader loyalty; the service quality of network literature websites has a significant positive impact on perceived convenience; the perceived convenience has a significant positive impact on reader loyalty; and perceived convenience plays a part of the mediating effect in the service quality of network literature websites on reader loyalty. This research not only provides a certain support for the improvement of the related theories about the service quality of online literature websites in China, but also further explores the feasible path for the development of current online literature websites in China.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yangjing Xu
PY  - 2020
DA  - 2020/09/08
TI  - The Impact of Network Literature Website Service Quality on Reader Loyalty Based on Technology Acceptance Model
BT  - Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020)
PB  - Atlantis Press
SP  - 132
EP  - 140
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200908.023
DO  - 10.2991/aebmr.k.200908.023
ID  - Xu2020
ER  -