Analysis on the Operation Model and Development Strategy of Theme Parks in Wuhan

DOI

10.2991/aebmr.k.200908.080How to use a DOI?

Keywords

theme park, operation model, development strategy

Abstract

In view of the saturation of theme parks in China’s first-tier cities, the prospective strong demand for tourism in second-tier cities, coupled with the low land price and operating cost in second-tier cities, the theme parks are gradually penetrating into second-tier cities. As a central city in central China, compared with first-tier cities, Wuhan enjoys reasonable land price given its economic development, and relatively low operating cost, putting it in a favorable position to promote theme parks. This paper analyzes the spatial layout, theme types and investment and development status of theme parks dotted in Wuhan, discovers existing problems in their operation, and then puts forward specific strategies for their development.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaoman Guo
PY  - 2020
DA  - 2020/09/08
TI  - Analysis on the Operation Model and Development Strategy of Theme Parks in Wuhan
BT  - Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020)
PB  - Atlantis Press
SP  - 477
EP  - 480
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200908.080
DO  - 10.2991/aebmr.k.200908.080
ID  - Guo2020
ER  -