Research on Brand Cultivation and Management of Tourism Industry Cluster Taking Shaanxi Province as an Example

DOI

10.2991/icoeme-18.2018.46How to use a DOI?

Keywords

tourism industry cluster; brand cultivation; Shaanxi tourism industry

Abstract

The construction of tourism industry clusters is characterized by strong spatial agglomeration, large resource intensity and strong correlation. It is an inevitable trend of regional tourism industry innovation, internal cooperation, brand building and environmental governance of tourism destinations. The tourism industry cluster brand is the embodiment of the highest level of development and specifications of the tourism industry cluster, and is an important endogenous force for the development of tourism industry clusters. This paper takes Shaanxi Province as an example. Through the identification of tourism industry clusters, the analysis of the factors affecting the cultivation of industrial clusters in tourism industry, and the research on the cultivation and management of tourism industry clusters, it breaks the obstacles to the development of tourism industry clusters in Shaanxi province and enhances the overall competitiveness of tourism industry clusters in Shaanxi province. It will provide a basis for promoting the branding and professional development of Shaanxi tourism industry clusters.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Liu Xiaoyan
PY  - 2018/11
DA  - 2018/11
TI  - Research on Brand Cultivation and Management of Tourism Industry Cluster Taking Shaanxi Province as an Example
BT  - Proceedings of the 2018 International Conference on Economy, Management and Entrepreneurship (ICOEME 2018)
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/icoeme-18.2018.46
DO  - 10.2991/icoeme-18.2018.46
ID  - Xiaoyan2018/11
ER  -