The Strategy of Development for Bakso Restaurant xxx in the Post-Covid-19 Pandemic Through the Business Model Canvas (BMC) Approach

Khofidatur Rofiah; Muhammad Sholahudin; Muhammad Halim Maimun; Ihwan Susila

doi:10.2991/978-94-6463-204-0_88

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The Strategy of Development for Bakso Restaurant xxx in the Post-Covid-19 Pandemic Through the Business Model Canvas (BMC) Approach

Authors

Khofidatur Rofiah¹, Muhammad Sholahudin¹^{, *}, Muhammad Halim Maimun¹, Ihwan Susila¹

¹Faculty of Economics and Business, Universitas Muhammadiyah Surakarta (UMS), Surakarta, Indonesia

^*Corresponding author. Email: Muhammad.Sholahuddin@ums.ac.id

Corresponding Author

Muhammad Sholahudin

Available Online 27 October 2023.

DOI: 10.2991/978-94-6463-204-0_88 How to use a DOI?
Keywords: BMC; SWOT; COVID-19
Abstract: The research purpose is to evaluate the business model of the traditional restaurant in Bakso xxx, Surakarta, Indonesia post-pandemic COVID-19. Business Model Canvas (BMC) consists of customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The research method used qualitative description with ethnography adapt. The data was collected using interviews and observation. Analysis SWOT is to evaluate the business model of Bakso xxx and formulate a business development strategy that will be carried out by Bakso xxx based on the refinement of the business model. The result is that there is a novelty found in this study regarding SO, WO, ST, and WT strategies in Bakso Restaurant xxx.
Copyright: © 2024 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2)
Series: Advances in Economics, Business and Management Research
Publication Date: 27 October 2023
ISBN: 10.2991/978-94-6463-204-0_88
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-204-0_88 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Khofidatur Rofiah
AU  - Muhammad Sholahudin
AU  - Muhammad Halim Maimun
AU  - Ihwan Susila
PY  - 2023
DA  - 2023/10/27
TI  - The Strategy of Development for Bakso Restaurant xxx in the Post-Covid-19 Pandemic Through the Business Model Canvas (BMC) Approach
BT  - Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2)
PB  - Atlantis Press
SP  - 1077
EP  - 1087
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-204-0_88
DO  - 10.2991/978-94-6463-204-0_88
ID  - Rofiah2023
ER  -

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